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BBC GEL Evolution

BBC GEL Evolution

concept development • prototyping • Responsive Web • mobile


As part of their One Service Strategy, I was hired to help evolve the BBC’s Global Experience Language and provide a coherent user experience across 10 products, on Desktop, Mobile, Tablet and TV.

Core elements of each product were consolidated into a common screen framework that could flex across the four devices. Underpinning the brief were three GEL themes — aliveness, brand/signature experience & responsive design.

Role & responsibilities

Lead designer

Creative direction, UX/UI design, Prototyping


Conceptual ‘4-screen’ screen framework, live data prototypes, tested with users, culminating in 3 short films to bring them to life and demonstrate tangible benefits. 



Where to find me

Currently available

What I offer

Notable clients

© Matt Coyne — Good For Everything