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Currently under contract, but get in touch to discuss future projects
BBC GEL Evolution
BBC GEL Evolution
concept development • prototyping • Responsive Web • mobile
Overview
As part of their One Service Strategy, I was hired to help evolve the BBC’s Global Experience Language and provide a coherent user experience across 10 products, on Desktop, Mobile, Tablet and TV.
Core elements of each product were consolidated into a common screen framework that could flex across the four devices. Underpinning the brief were three GEL themes — aliveness, brand/signature experience & responsive design.
Role & responsibilities
Lead designer
Creative direction, UX/UI design, Prototyping
Deliverables
Conceptual ‘4-screen’ screen framework, live data prototypes, tested with users, culminating in 3 short films to bring them to life and demonstrate tangible benefits.Â
When
2012-2013
Currently under contract, but get in touch to discuss future projects
What I offer
- Product design
- Visual design
- Interaction design
- Creative direction
- Team leadership
- Prototyping
- Icon design
- Identity design
Notable clients
- BBC
- Everyone TV
- Sky
- YouView
- O2
- Oxfam
- LBi
- Razorfish
© Matt Coyne — Good For Everything