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Run the Country Ultra

Run the Country Ultra

brand β€’ website β€’ apparel


Run the Country Ultra was a series of 21 ultra marathons over 26 days, across all of England’s county borders β€” all in aid of raising money for the mental health charity, CALM.

Matt Bagwell, the hero looking to complete these insane runs, asked me to create an identity that he could use to help promote them. Matt understands the value of brand and identity, even for a one man charity endeavour. This led to the design and delivery of everything from the logo, website, merchandise, social media assets and medals for participants on any of his runs.Β 

Role & responsibilities

creative director

Creative direction, Brand identity, UX/UI design.


Logo, Responsive website, Apparel, Medals, Brochure, Social media assets.



Where to find me

Currently available

What I offer

Notable clients

Β© Matt Coyne β€” Good For Everything