Mobile app • product design • brand • motion design
Overview
For you launched on web as a content experiment. The experience lives within your account space on bbc.co.uk. The unique challenge here was to integrate the pan-BBC For you experience within the BBC Sounds mobile app — a single service, mission driven experience.
In addition to the content discovery aspect of the integration, I worked with the BBC’s central brand team to evolve their Total Colour inventory and create an identity through visual signposting and motion design.